Adyen, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Adyen Partner Ecosystem Profile, the business process applications, cloud computing, and IT management categories account for 100% of the total partner engagements, as of January 2022. Buy the profile here.
Adyen is a payment technology company. It offers a global payment platform to businesses, which allows them to accept and process various payment methods and currencies from multiple sales channels. The company offers online payment solutions, in-app solutions, mobile payment solutions, point-of-sale (POS) payment solutions, Omni-channel payments, mobile POS, global acquiring solutions, and dynamic currency conversion services. It serves industries such as retail, hospitality, gaming, airlines, digital, and ticketing. It connects online and offline payments in one system. The company has a presence in Europe, Latin America, North America, and the Asia-Pacific. Adyen is headquartered in Amsterdam, Nord Holland, the Netherlands.
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As depicted in the chart above, Adyen's partner engagements are focused on serving clients across Eastern Europe, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, consumer goods, and travel and leisure emerged as the top three industry verticals, that Adyen is focusing on serving via its partners. These verticals together contributed 22% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of Adyen based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Adyen's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- TietoEVRY
- Vega Technology
- Akamai Technologies
- Ricoh USA
- GlobalSign
- Capgemini
- Datacentrix Holdings
- Sitecore
- Virtusa
- Protiviti
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
