Sitecore Corp has been granted a patent for a method that personalizes digital channels by autonomously clustering users into behavioral groups based on collected visitor information. This approach utilizes a machine learning model to recommend content items, enhancing user experience and business outcomes on websites. GlobalData’s report on Sitecore Corp gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Sitecore Corp, Dynamic premium pricing was a key innovation area identified from patents. Sitecore Corp's grant share as of July 2024 was 43%. Grant share is based on the ratio of number of grants to total number of patents.
Personalizing digital channels through user behavior clustering
The patent US12033184B2 outlines a computer-implemented method and system for personalizing a digital channel, specifically a business website, for multiple users. The process begins with the collection of visitor information during each user's visit, which includes session data, user-item interactions, and outcome data related to business value. This information is utilized to autonomously cluster users into behavioral groups based on their interactions with the website's content. The clustering maximizes mutual information between users and content items, allowing for the generation of a machine learning model that predicts user interactions and recommends personalized content. The system continuously updates this model to enhance the personalization of the website for each user.
Additionally, the patent details various components of the visitor information, such as the content presented, user actions, and outcomes of visits, which may include both direct and indirect actions that benefit the business. The method employs advanced techniques like regression analysis and Bayesian inference to refine the personalization process. The clustering mechanism is designed to operate efficiently, either serially or in parallel, to ensure that users are accurately grouped based on their behaviors. Overall, the patent presents a comprehensive approach to enhancing user experience on digital platforms through data-driven personalization strategies.
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