Akamai Technologies. has been granted a patent for a method that allows dynamic content insertion into on-demand media streams. The method involves generating an index file with a virtual URI, enabling content selection shortly before cue points, thus allowing midstream content decisions rather than predetermined ones. GlobalData’s report on Akamai Technologies gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Akamai Technologies, Automation system authentication was a key innovation area identified from patents. Akamai Technologies's grant share as of June 2024 was 64%. Grant share is based on the ratio of number of grants to total number of patents.
Dynamic content insertion in on-demand media streams
The patent US12047648B2 outlines a method and system for dynamically determining content to be inserted into a media stream, which can include multimedia or video-on-demand formats. The process begins with the generation of an index file that contains multiple universal resource identifiers (URIs) for media segments, a virtual URI that is initially unassociated with any content, and a marker linked to the virtual URI. This index file is served to a client player upon request. When the client player reaches the marker, it sends a message that triggers a server-side process to determine the content to associate with the virtual URI. The associated content, which may include advertisements or media segments, is then either served directly to the client player or the player is redirected to the content.
Additionally, the patent describes a system comprising multiple servers equipped with processors and memory that execute the necessary instructions to perform the aforementioned method. This system can include a proxy server that fetches and modifies an original index file by adding the virtual URI and marker. The server-side process may involve an online advertising bidding mechanism, allowing for the dynamic selection of content based on real-time criteria. The patent also encompasses a non-transitory computer-readable medium that stores the instructions required for executing this method, ensuring that the technology can be implemented effectively across various platforms.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
