Trade Desk. has been granted a patent for a method that utilizes optimization data to generate communications. This involves receiving user data, creating operational data through various comparisons, and ultimately determining communication parameters based on the generated optimization data. GlobalData’s report on Trade Desk gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Trade Desk, Social media analytics was a key innovation area identified from patents. Trade Desk's grant share as of June 2024 was 73%. Grant share is based on the ratio of number of grants to total number of patents.
Communication generation based on optimization data analysis
The patent US12019680B2 outlines a method and system for optimizing communication parameters based on data received from a computing device. The process begins with the reception of first data, which includes traits associated with a user or their device. This data is then analyzed to generate operational data, which consists of verification, consistency, and activity data. These data types are derived from comparisons with various other datasets, including third, fourth, and fifth data, which may include contaminated or user-generated data. The operational data is stored in a database, from which it is retrieved to create raw and comparative indices. These indices are further processed to generate locus data and optimization data, ultimately leading to the determination of communication parameters.
The claims also specify that the system can compare the first data with multiple datasets to enhance the accuracy of the operational data. The operational data can include various metrics, such as user activity and the recency of information. The final communication parameters may encompass aspects like frequency, content, and recipient details. The system is designed to ensure that the communication generated is tailored based on the optimization data, thereby improving the relevance and effectiveness of the communication process.
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