TrueCar. has been granted a patent for a decision-making tool that displays endogenous and exogenous variables related to items for sale. The tool allows users to select variables, compute their effects on sales metrics, and visualize how these changes influence the affiliate’s display position on intermediary websites. GlobalData’s report on TrueCar gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on TrueCar, Dynamic premium pricing was a key innovation area identified from patents. TrueCar's grant share as of June 2024 was 56%. Grant share is based on the ratio of number of grants to total number of patents.
Affiliate decision-making tool for item sales visualization
The granted patent US12008593B2 outlines a method and system for generating a dynamic view of endogenous and exogenous variables related to an item, specifically for affiliates of an intermediary. The intermediary computer operates independently of the affiliate and is connected to the intermediary's website. The method involves providing a user interface that allows users to select endogenous variables—features that can be modified by the affiliate—and visualize the effects of varying these variables on key decision-making metrics, such as display rank, leads, sales, and gross margin. The system is designed to hold exogenous variables constant while assessing the impact of changes to the selected endogenous variables, enabling affiliates to make informed decisions based on the visualized data.
Additionally, the patent specifies that the visualizations can be tailored to show effects over specific time periods and geographic areas, enhancing the relevance of the data presented. The endogenous variables may include factors like vehicle prices, inventory levels, and customer satisfaction scores. The system also anticipates the number of introductions in a given timeframe and location for all affiliates, providing a comprehensive tool for performance analysis. This innovative approach aims to improve affiliate decision-making by offering insights into how adjustments to controllable features can influence overall performance metrics on the intermediary's platform.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
