Accounting giant PWC is set to become the largest customer and first reseller of AI startup OpenAI’s enterprise product, according to a report from the Wall Street Journal on Wednesday 29 May 2024.

UK-based PWC will release ChatGPT enterprise, OpenAI’s GenAI chatbot aimed at large companies, to over 75,000 US employees and 26,000 UK employees.

The move follows a 2023 announcement from PWC that stated it would be investing $1bn into GenAI technology.

In an interview with TechCrunch, Richard Hasslacher, OpenAI’s global head of alliances and partnerships, said: “PWC is the first partner that we are leaning into in this way.

“PWC becomes our largest customer, but they’re also our first partner who’s going to be reselling ChatGPT enterprise… It is penetration into industry verticals, but also providing an expansive set of services that customers desperately need to take advantage of in a brand new solution category.”

The release of ChatGPT Enterprise last year, designed exclusively for businesses and corporate users, cemented the tool’s impact within industry while also providing an extra revenue stream for the company.

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OpenAI’s ChatGPT has had a profound effect on many industries and professions. Verdict previously reported that Filippo Bonsanti, VP of global marketing at job hiring giant, Indeed, said that every single job will be transformed by AI in some way. 

Indeed’s AI at Work report, released in September 2023, found that almost a fifth (19.8%) of jobs face the highest level of potential exposure, while over a third (34.6%) face the lowest potential exposure.

The biggest impact of ChatGPT so far, however, is how businesses are integrating it into their processes to “work smarter”.

It comes as a study published by the Oxford Internet Institute (OII) has found that AI skills and knowledge can increase a worker’s salary as much as 40%.

The study, which examined over 1000 different skills and 25,000 workers, found that AI related knowledge on topics such as machine learning and data science increased the potential salaries that workers earned.

However, the findings also examined the relationship between a skill’s value and its likelihood of being combined with other skillsets that a worker has.

Skills such as data science were found to be more valuable than photo touching since knowledge of data science was more likely to be combined with other high-value skillsets.

GlobalData forecasts that the overall AI market will be worth $909bn by 2030, having grown at a compound annual rate of 35% between 2022 and 2030.

In the GenAI space, revenues are expected to grow from $1.8bn in 2022, to $33bn in 2027, a CAGR of 80%.