Naver had 11 patents in ecommerce during Q1 2024. Naver Corp filed patents for an advertising method that involves registering advertising material, targeting information, and displaying native content on relevant communities. Another patent involves a temporary message processing method where marketing messages are displayed as volatile temporary messages in chatrooms only if the user has consented to receiving marketing information. GlobalData’s report on Naver gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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Naver grant share with ecommerce as a theme is 54% in Q1 2024. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Method, system, and recording medium to provide community native advertising (Patent ID: US20240104609A1)
The patent filed by Naver Corp. describes an advertising method that involves registering advertising material and targeting information, determining relevant communities, and controlling the exposure of advertising material in the form of native content within those communities. The method allows for precise targeting based on community characteristics and content types, ensuring effective advertisement placement.
Furthermore, the patent outlines the use of artificial intelligence for classifying topics within communities, controlling the exposure of advertising material through posts or comments, and implementing bid rankings for multiple advertisements targeting the same community. The system also allows for interaction through comments on native content advertisements, with the capability to receive and provide reports on these interactions. Overall, the patent presents a comprehensive approach to targeted advertising within online communities, leveraging AI and community-specific data for optimal ad placement and engagement.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
