Demandbase, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base, without relying on direct sales. According to proprietary analysis in GlobalData’s Demandbase Partner Ecosystem Profile, the business process applications, data and analytics, and cloud computing categories account for 87.4% of the total partner engagements, as of March 2024. Buy the profile here.Buy the profile here.
Demandbase, Inc (DBI) is a technology company. It offers technologies such as Demandbase one, account intelligence and others. The company provides account-based marketing (ABM) solutions for B2B marketers leveraging artificial intelligence. DBI’s ABM platform manages enterprise customers in a centralized location and is used across advertisements, site personalization and sales. The company monitors the health of the programs with account-based reporting solutions. Its targeting solution leverages artificial intelligence to identify companies interested in buying the products. The company operates in the US, the UK and India. DBI is headquartered in New York City, New York, the US.
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As depicted in the chart above, Demandbase's partner engagements are focused on serving clients across North America, which accounted for 92.5% of their overall partner engagements, followed by Western Europe with a share of 3.8%, according to GlobalData's report.
Financial markets, construction, and food service emerged as the top three industry verticals, that Demandbase is focusing on serving via its partners. These verticals together contributed 23.7% of the total vertical-specific partner engagements, with financial markets leading the partner engagement distribution with a share of 7.9%.
The table below covers prominent partners of Demandbase based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Demandbase 's partners belong to the "Solution Partner (Implementation / Deployment)" application category.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 450 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Planview, Inc.
- Actian Corp
- D2L Corporation
- Trustpilot Inc
- Mimecast Services Limited
- Parasoft
- Palo Alto Networks Inc
- Sumo Logic
- Kofax
- NextGen Healthcare
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
