comScore has been granted a patent for a method of determining attributes for live content streams. The method involves receiving a stream of live content, extracting attributes from different segments of the stream, and transmitting these attributes to content providers or advertisers at specific times during the stream. GlobalData’s report on comScore gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on comScore, Dynamic premium pricing was a key innovation area identified from patents. comScore's grant share as of September 2023 was 66%. Grant share is based on the ratio of number of grants to total number of patents.
Patent granted for extracting and transmitting attributes from live content
A recently granted patent (Publication Number: US11765405B2) describes a method and apparatus for extracting and transmitting attributes from segments of a live content stream in real time. The method involves receiving a first segment and part of a second segment of the live content stream, where the second segment overlaps with the first segment for a predetermined duration. Attributes are extracted from the first segment in real time and transmitted before the end of the second segment. The process is repeated for the second segment, where attributes are extracted and transmitted before the end of the third segment.
The patent also includes additional claims, such as grouping the attributes of each segment at the end of the respective segment for transmission. Requests for the attributes can trigger their transmission, with requests received at the start of breaks in the live content stream, such as advertisement breaks. The attributes can include audio and video attributes, which can be extracted by converting audio to text and recognizing objects and text in the video stream. Pattern recognition techniques can also be used for attribute extraction.
The method can be applied to a stream of live content received from a content provider, with the attributes transmitted either to the content provider or to a third-party. The attributes can represent various aspects of the content, such as topics, ratings, or categories. The segments of the live content stream can be received based on a Uniform Resource Locator (URL) and the segments can have the same predetermined duration. The apparatus described in the patent includes processors and memory for executing the method.
Overall, this patent presents a method and apparatus for extracting and transmitting attributes from segments of a live content stream in real time. By providing real-time attribute extraction and transmission, this technology could have applications in content analysis, recommendation systems, and targeted advertising.
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