Apple’s share price high demonstrates investor confidence in Apple’s Vision Pro. Credit: Sukrita Rungroj via Shutterstock.

On Monday 12th June, Apple’s shares (AAPL) closed at their first record high since January 2022, rising 1.6% to reach $183.79.

Apple‘s share price reached an intra-day high a week earlier at the opening of the company’s Worldwide Developers Conference (WWC), before falling again to session lows, as investors balked at the Vision Pro headset’s steep $3,499 price tag.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The unveiling of Apple’s Vision Pro AR headset was met with a mix of scepticism and excitement at the WWC (June 5), as onlookers questioned the technology’s market size and the willingness of developers to build apps for it. However, some are seeing the unwavering confidence of investors as a sign of Big Tech’s continued dominance in a tech-thirsty market.

The record high follows a rebound in the iPhone segment and an all-time high Apple Services revenue of $20.8bn, as well as plans to expand Apple’s retail presence. The company intends to open 53 new or revamped stores and make deeper forays into the Asia-Pacific region. Within the region, three stores will be opened in India, one in Malaysia, two in South Korea, one in Osaka, Japan, and one in Shanghai, China.

Apple’s stock has been on an upward trajectory throughout 2023, rising 38%, with investors seeing it as a “safe haven” amidst market volatility. This reputation has been built on the strength of the company’s revenue streams, cash flow, and capital return programme which has earned it the epithet “buyback king”.

With a current market cap of $2.89tn, the iPhone maker looks to be closing in on a $3tn valuation in light of its recent stock performance. In 2018, Apple became the first publicly traded US company to breach the $1tn valuation, hitting a $2tn valuation just over two years later in 2020.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.