Google, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Google Partner Ecosystem Profile, the cloud computing, data and analytics, and consulting services categories account for 84.8% of the total partner engagements, as of December 2021. Buy the profile here.
Google, a subsidiary of Alphabet, is a provider of search and advertising services on the internet. The company focuses on various business areas such as advertising, search, platforms and operating systems, and enterprise and hardware products. Its portfolio of products and services include Google Search, Google Chrome, Google Docs, Google Calendar, Google Photos, Google Meet, Google Drive, Google Finance, Google Play Books, Google News, Google Earth, Google Ad Manager, Google Play, AdMob, Google Maps, AdSense, Gmail, Google Groups, and YouTube among others. The company has business presence across the Americas, Europe, Asia-Pacific, Africa and the Middle East. Google is headquartered in Mountain View, California, the US.
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As depicted in the chart above, Google's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Healthcare, retail, and financial markets emerged as the top three industry verticals, that Google is focusing on serving via its partners. These verticals together contributed 16% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.
The table below covers prominent partners of Google based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Google's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Auth0
- Wipro
- Versent
- ChannelAdvisor
- Presidio
- Zettagrid
- Cloudflare
- ForgeRock
- Protiviti
- MFEC Public Company
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
