Mentions of the future of work within the filings of companies in the tech sector were 28% lower in the third quarter of 2021 than in Q3 of 2020, according to research and analytics firm GlobalData.
In total, the frequency of sentences related to the future of work between October 2020 and September 2021 was 229% higher than in 2016 when GlobalData, from whom our data for this article is taken, first began to track the key issues referred to in company filings.
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When tech companies publish annual and quarterly reports, ESG reports and other filings, GlobalData analyses the text and identifies individual sentences that relate to disruptive forces facing companies in the coming years. The future of work is one of these topics – companies that excel and invest in these areas are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.
To assess whether the future of work is featuring more in the summaries and strategies of tech companies, two measures were calculated. Firstly, we looked at the percentage of companies which have mentioned the future of work at least once in filings during the past twelve months – this was 75% compared to 32% in 2016. Secondly, we calculated the percentage of total analysed sentences that referred to the future of work.
Of the 50 biggest employers in the tech sector, Microsoft Corp was the company which referred to the future of work the most between October 2020 and September 2021. GlobalData identified 122 future of work-related sentences in the United States-based company’s filings – 1.2% of all sentences. Atos SE mentioned the future of work the second most – the issue was referred to in 0.8% of sentences in the company’s filings. Other top employers with high future of work mentions included Alphabet Inc, Infosys Ltd and SAP SE.
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By GlobalDataAcross all tech companies the filing published in the third quarter of 2021 which exhibited the greatest focus on the future of work came from Dropbox Inc. Of the document’s 1,086 sentences, 49 (4.5%) referred to the future of work.
This analysis provides an approximate indication of which companies are focusing on the future of work and how important the issue is considered within the tech sector, but it also has limitations and should be interpreted carefully. For example, a company mentioning the future of work more regularly is not necessarily proof that they are utilising new techniques or prioritising the issue, nor does it indicate whether the company’s ventures into the future of work have been successes or failures.
GlobalData also categorises the future of work mentions by a series of subthemes. Of these subthemes, the most commonly referred to topic in the third quarter of 2021 was ‘collaboration tools’, which made up 54% of all future of work subtheme mentions by tech companies.
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