Bank’s in the UK and around the world are both trying to attract new customers and hold on to their existing ones.
Retaining customers is often the easier of the two as moving bank is generally seen as not especially worth the hassle — and it seems that if you like your overdraft you’re even more likely to stick around.
This chart, using data from a recent GlobalData survey, shows the stickiest current account features — the features on customer’s accounts who are less likely to switch to another bank.
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By GlobalData
