The European Subscription Video on Demand (SVoD) market is highly competitive, with an increasing number of global and local players competing for market share. 

Securing the right content is a key element for companies looking to succeed in the over-the-top (OTT) video space. Several SVoD service providers such as Netflix and Amazon have been increasing their content production budgets over the last several years to attract customers with exclusive and original content tailored for European audiences. 

Related Company Profiles

View all

EU regulation

For example, Netflix is estimated to spend close to $1bn in 2019 on content production in Europe. As new EU regulation on SVoD content quotas come into play, which demands European content comprise of at least 30% of the VoD platform’s catalogue, large production companies such as Disney and HBO are increasingly locking up their own content into their proprietary platforms. 

The lines between traditional linear pay-TV and OTT video services are blurring as live content is being increasingly added to SVoD content portfolios. 

Live sports coverage

Amazon Prime Video for instance, now offers live sports coverage, including the Premier League (in the UK only), US Open Tennis events and NFL games. We expect this trend will accelerate in the coming years as competitive live sports is one of the most important content categories in Europe.

These content-focused strategies will further accelerate the take-up of SVoD players in Europe. We expect the European SVoD market to grow at a 5.6% compound annual growth rate between 2019 and 2023, reaching 75 million subscriptions at the end of the forecast period.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In the chart below, GlobalData illustrates the evolution of SVoD accounts in Europe for the years 2019 and 2023.